2ND EDITION
QUESTIONS AND ANSWERS
Everything people ask us, in one place.
The questions below are the ones parents, students and institutions actually put to the team. If yours is not here, call or message and someone will answer it directly.
ABOUT THE FAIR
About the fair
To put educational institutions and the families choosing between them in one hall, on one platform, so both can find each other without either spending weeks looking.
Howrah Admission Fair is organised by Shivam Advertising, an event management and advertising company established in 2013 with its office in Kolkata, working across social, print and outdoor media. It is supported by Kaushal Printer, an indoor advertising company established in 2017 with offices in Howrah and Kolkata, which specialises in indoor advertising, branding and running trade fairs.
FOR PARENTS AND STUDENTS
For parents and students
No. Entry is free for parents and students. You do need to register in advance so we can send you an entry pass.
Registration lets us send your entry pass on WhatsApp, manage the crowd at the entrance, and message you the moment the dates and venue are confirmed.
Yes, and you only need to register once. One registration by a parent or guardian covers the whole family, so there is no need for everyone to fill in the form separately.
No. Every conversation at the fair is free. Institutions handle their own admission formalities and fees directly with you.
Yes. Education advisors are on the floor across all three days and there is no charge to speak to them.
Your registration pass on your phone, and any documents you would want to discuss with a school. Many families bring their child's previous report card.
Every age. The floor covers pre-school and Montessori for toddlers, schools across national and international boards, and coaching for students preparing for competitive examinations.
Schools from Howrah and Kolkata, government and private training institutes, and coaching centres for competitive examinations. The confirmed list grows as the fair approaches, and the logos of the institutions that took part in the 1st Edition are on this site.
FOR SCHOOLS AND INSTITUTIONS
For schools and institutions
Stall sizes, layouts and rates are set out in the exhibitor brochure, which you can download from this page.
What each stall includes is listed against its size in the exhibitor brochure. If you need something that is not on the list, the team can quote for it.
Half the stall value including GST is payable on booking, and the balance is due 30 days before the fair opens.
Yes. You are welcome to bring your own branding materials. A customised stall is quoted separately from the standard rate, because the cost and the facilities both change.
Yes. There are both free and paid promotional options before and during the fair. The paid options are set out in the exhibitor brochure.
Through a social media campaign, influencer marketing, a tableau campaign, hoardings and pamphlets across Howrah and the surrounding region.
Institutions and families in one hall, talking directly. That brings the cost per thousand down against scattered advertising, concentrates the marketing so brand recall is stronger, and gives you a named list of every enquiry collected at your stall. Institutions also use the floor to meet each other.
Parents and students from Howrah, Hooghly and the surrounding region, in admission season. The 1st Edition drew 5,000+ visitors across three days and exhibitors collected more than 1,000 enquiries.
Yes. You receive a named list of every enquiry collected at your stall.
Still not answered?
The team is on the phone through the working day. For anything about stalls, rates or what is included, the exhibitor brochure covers most of it and the callback covers the rest.
Booking a stall is also covered by our terms, including payment and cancellation. Entry for parents and students is free on 27, 28 and 29 November 2026.